e-Prescribing GoldRx™ Certification from SureScripts Advanced certification recognizes physician software and service providers that are truly advancing electronic prescribing and healthcare interoperability in the United States. GoldRx™ certification is granted to e-prescribing solutions that not only completed the technical certification to establish connectivity to the Pharmacy Health Information Exchange™, but also have a proven track record with pharmacy interoperability, customer support, and successful customer implementations. GoldRx certification acknowledges solutions that are truly improving the prescribing process by dedicating resources to support a new electronic process and by investing in the development and design of a workflow that maximizes the value of an electronic link with pharmacies. Many health IT experts believe that the electronic link between a physician and a pharmacist is the most critical and the most achievable first step toward broader healthcare interoperability. For physicians making an investment in the safety of their patients, the efficiency of their practice and the quality of their own clinical decision-making, GoldRx certification helps them know which software vendors are actually delivering on pharmacy interoperability and other critical levels of automation. The criteria for advanced certification status focuses less on product compliance with technical standards and much more on benchmarks that signal a vendor's commitment to interoperability, customer support and successful customer implementations: Customer Education - GoldRx certified companies must raise awareness among their physician customers of the opportunity to communicate new prescription and refill information with pharmacists electronically. Proven Pharmacy Interoperability - GoldRx certified companies must make pharmacy interoperability part of every new client installation. Advanced Medication Management - GoldRx certified vendors must enable their application to receive medication history from community pharmacy and formulary/eligibility services from the payers and PBMs certified by SureScripts. Workflow Enhancements - An organization receiving GoldRx product certification has committed to meeting specific service level requirements related to operations of the Pharmacy Health Information Exchange. Demonstrable Expertise - GoldRx certified vendors must prove experience with the process of electronic prescribing by meeting benchmarks for adding new, "active" prescribers.